Services

MRT Media Services Include

Advertising Solutions
  • Media Buying
  • Strategy Development
  • Research
  • Market & Station Selection Production
  • TV & Radio production
  • Print Ad
  • Creative Commercial Writing
  • Ad Copywriting

    Consulting Services
  • Expansion strategy development and implementation (to other markets)
  • Business Operations Improvement
  • Radio and TV Time Negotiations and Purchase All media schedules are developed under the following guidelines:

  • Prior response history and clearance factor on stations and networks
  • Demographic, geographic, and seasonal considerations
  • Negotiation of favorable remnant rates by station and daypart
  • Leverage of additional market or station buys
  • Ability to clear statistically valid percentage of schedules for test analysis

    Based on the degree of response data we are able to receive, MRT Media can provide comprehensive reporting that summarizes key information relating to the media schedules, by network/station, market and creative, including:

  • Total Media Bought versus Total Media Spent
  • Total Spots Aired
  • Total Calls
  • Total Qualified Leads
  • Cost per Call
  • Cost per Qualified Lead
  • Efficiency on a daypart by daypart basis
  • Impact of call to action over time - response trends

  • At MRT Media, we integrate all the key mediums that comprises an effective direct response media buy, including DRTV, online, print and radio; to ensure the success of the client's direct response media campaign.

  • Service to our clients is our top priority.

  • Our staff works closely with our clients, guiding them through all stages of the buying process, from media testing and analysis, through roll-out.

  • Our approach enables MRT Media to deliver direct response advertising that leads to direct results.

  • We know the 'ins' and 'outs' of maximizing the impact of your advertising campaign.

  • Clients receive results that are measurable, specific and immediate.

    More About MRT Media Services

    From Step One, More Bang For Your Buck Our complete campaign development follows a step-by-step, ROI-focused process to ensure that you get the maximum number of sales from your advertising campaign. In addition to traditional advertising on Radio, Television, Cable, Print, Outdoor and Internet, we also offer specialized advertising campaigns such as:

  • Live Radio Endorsement
  • Infomercial Buying
  • Web Advertising

    Our ROI process begins with a full analysis of market and station selection. It includes ad copywriting, endorser training, and fierce negotiations for choice times and the most talented personality. Cost per inquiry and cost per sale are tracked for every spot, every station and every endorser, so your campaign can be quickly tweaked for maximum efficiency.

    Live Radio Endorsements

    Personal Recommendations from Radio Personalities You Trust

    MRT Media specializes in a unique kind of radio endorsement that uses local and national radio personalities to inspire direct sales and immediate results. When the right radio personalities promote your products and services, you will experience instant benefits: greater floor traffic, more website hits, higher call-volume and, most importantly, increased sales.

    Radio endorsements are an incredibly effective form of direct marketing, often completely untapped by your competitors. Radio listeners are loyal to their favorite stations and have much in common with their favorite DJ's and talk-show hosts. Because of this, an honest endorsement from a popular radio host is a powerful selling tool -- almost as powerful as a direct recommendation from a friend.

    Radio endorsement is a unique form of advertising that allow you to talk to each of your potential clients in a personal manner, much like a one-on-one conversation. MRT Media is a unique agency that specializes in this highly effective form of radio advertising.

    Benefits You

    MRT Media provides complete management of your live radio endorsement campaign from the ground up. Each campaign is designed to:

  • Boost direct sales
  • Optimize number of leads per marketing dollar
  • Free in-house marketing resources
  • Reach the most targeted audience
  • Increase your brand equity

    MRT Media monitors every radio personality to ensure that they are endorsing your product effectively and that the direct response action is clear and repeated an optimal number of times.

    When a radio personality enthusiastically recommends your products or services to their listeners, the endorsement blends in with the rest of the exchange with the audience. It doesn't feel like an ad, and people don't "tune it out" like they may a regular paid radio spot. So, they're more inclined to listen to your promotion from beginning to end. And they are more likely to respond first because they've heard the entire message, and second, because they've received it as a recommendation from a trusted source.

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     Services

    Infomercial buying

    If you're thinking of launching a product or service through an infomercial, it's important that you work with an experienced infomercial media buyer. The cost of media is usually your biggest cost in an infomercial campaign, so working with an experienced infomercial media buyer is essential, if you plan on building a successful campaign.

    A trained infomercial media buyer will have the expertise to buy the best stations and time periods, at the right price, in order to make sure your campaign is profitable. There are close to 2,000 broadcast TV stations and hundreds of cable and satellite networks in the U.S. By working with a knowledgeable infomercial media buyer, they will guide you in selecting the best networks and stations to buy for a particular product or service, that targets a specific audience. A seasoned infomercial media buyer will also know how to optimize your campaign, so that you have the right mix of national cable, satellite networks and local broadcast stations, to deliver the maximum profitability.

    Research Your Competitors

    An experienced infomercial media buyer should also research where other successful competitors have been airing their infomercials. If the competitor is buying a particular station and time period on a regular basis, a good infomercial media buyer knows that they should look at buying similar stations and times to what the competitor is purchasing, since those time slots will likely pay out for your infomercial also.

    Strong Negotiating Skills

    A skilled infomercial media buyer should also possess strong negotiating skills, in order to secure infomercial media time at the lowest possible rates. A station may list the price for an infomercial time slot at a certain price on their rate card, but an experienced infomercial media buyer will know that the time is only be worth half of the rate card, based on their knowledge of how the station/time slot pays out for other shows they have bought for. A first-class infomercial media buyer should also have the ability to get rate reductions and bonus airings from stations when a particular infomercial airing doesn't pay out.

    MRT Media has access to discounted and remnant direct response media time/space for:
    - DRTV infomercials
    - Short-form DRTV television (:30, :60 & :120).
    - Direct response radio
    - Print at 40% to 70% off rate card.
    - Online Advertising
    - Per Inquiry Opportunities
    - Internet advertising on a Cost Per Lead or Cost Per Acquisition basis.
    - High impact direct mail

    Web Advertising

    Online advertising offers a unique combination of scalability, cost-effectiveness, desirable demographics, highly targeted marketing, a rapidly growing audience and unmatched tracking capabilities. Ad banners combine the benefits of broadcast, print, and direct mail advertising, making them a great tool both for branding and for driving transactions.

    Here are more details about these benefits and other things Web advertising can offer:

  • Scalability. Like television commercials, it doesn't cost very much to increase the reach of an online ad campaign. There's no need to print additional copies of a magazine or to create and send direct mail pieces. Expanding the size of your ad campaign can be as easy as sending an email or clicking on a Web page.

  • Hot demographics. The online community is more affluent, better educated, younger and more willing to spend money than the population at large - even as more and more people go online.

  • Targeted messages. Unlike broadcast and print media, the Internet allows advertisers to target exactly who will see their ads and in what context. Web publications serve every conceivable audience, from the mass market to obscure niche groups, making it easier for advertisers to find a receptive market for their products and services.

  • Broad and flexible reach. While the Net can't yet match television's market penetration, the size of the online audience is growing very quickly. More importantly, because you buy online ads by the impression, you can buy as much or as little of that audience as you desire.

  • Deep content. Unlike commercials or print ads, a Web ad banner is only the beginning of the process. While your banner might present only your branding message, interested prospects can always click on it to go directly to your Web site. Once there, they can access as much material about your company and products as you care to present.

  • Cost-effective. Partly because you pay only for exactly what you're getting, online advertising can be extremely competitive with other forms of advertising. If you buy 1,000 ad impressions, for example, you know that exactly 1,000 people will see your ad. In addition, changing economic conditions have forced many Web sites to reduce the cost of online advertising, making it more affordable than ever.

  • Detailed tracking and measurement. Compared to online advertising, traditional media advertising is like shooting in the dark. Many Web sites allow advertisers to gather detailed information on who saw an ad, when, in what context, how many times and so on. Better yet, you get this information instantly, allowing you to adjust your ad campaign and make it even more effective.

  • The ability to extend the transaction. Traditionally, advertising was a one-way mechanism. Apart from techniques like toll-free numbers pitched in infomercials and mail-in coupons inserted into print publications, there was no way for customers to act on the information in the ad. On the Web, though, interested customers can click, learn more and actually buy on the spot. There's simply nothing more powerful.

  • New online ad technologies. The old-fashioned, static banner ad is giving way to a new generation of ads that use animation, video and even built-in e-commerce capabilities. These ads can deliver more information to customers and make it easier for them to learn about your company's products.


    • MRT Media
    8730 Wilshire Blvd. Suite 310
    Beverly Hills, CA 90211
    Phone (310) 855-0825
    Fax (310) 855-0828
    piyatolani@mrtmedia.com

    © 2004 www.mrtmedia.com, All Rights Reserved.